da pinnacle： The World Cup-winning pair are two of the biggest names in the women's game but the latest data shows others are more influential on social media

da betsul： The 2023 Women's World Cup is set to kick off on July 20 and data has now revealed the top ten Instagram influencers bound for the tournament. While the U.S. women's national team boasts some of the most recognisable players in the women's game, it's a player from a less-fancied nation that has claimed the No.1 spot.

As the sport continues to grow, so many female stars have amassed huge followings across social media, with data analysts Gracenote Nielsen putting together a list of the most influential names on Instagram.

Based on number of followers, the rate at which that number has grown, engagement with posts and the value of each branded post on the platform, here are the names that came out on top…

Getty Images10Sam Kerr, Australia & Chelsea

Instagram followers: 1.2 million

Average brand value per post: £17,776 / $22,565

Starting off this list is one of the poster girls for the Women's World Cup, Sam Kerr.

The Chelsea star has seen her profile grow immensely since her move to England from the Chicago Red Stars, as she regularly delivers trophies for one of the women's game's biggest clubs.

Back home in Australia, one of this tournament's co-hosts, she is one of the biggest names in sport, even given the honour of bearing her country's flag at the coronation of King Charles III earlier this year.

AdvertisementGetty9Sakina Karchaoui, France & PSG

Instagram followers: 726,000

Average brand value per post: £23,238 / $29,499

One of the best full-backs in the game, Sakina Karchaoui has been part of France's senior national team for seven years now, winning over 50 caps for her country in that time. At last summer's Euros, she was named to the Team of the Tournament after starring in Les Bleues' run to the semi-finals.

At club level, Karchaoui won the Champions League with Lyon in 2020 and the Coupe de France at Paris Saint-Germain in 2022.

Such success on the pitch has helped her to secure some top brand deals, resulting in her landing her ninth on this list.

Getty8Alessia Russo, England

Instagram followers: 457,000

Average brand value per post: £14,016 / $17,792

Set to join Arsenal after leaving Manchester United, Alessia Russo ranks eighth on Gracenote Nielsen's list thanks to an impressive follower growth rate of 280 per cent.

The England forward was thrust into the spotlight at last summer's Euros, scoring four goals in six substitute appearances as the Lionesses won the tournament. The most notable of those four was her backheel against Sweden, which was nominated for the Puskas award.

This summer, Russo could be her country's starting No.9, too, as her profile continues to grow.

Getty7Jule Brand, Germany & Wolfsburg

Instagram followers: 198,000

Average brand value per post: £11,397 / $14,467

Another name who ranks highly on this list thanks to an incredible follower growth rate, standing at a huge 580 per cent, Jule Brand is one of the rising stars in the women's game.

Still only 20 years old, the Germany international started the Euro 2022 final as a teenager and then returned home to sign for Wolfsburg, two-time European champions and the biggest club in the country when it comes to women's football.

Brand's engagement rate on posts stands at 30 per cent, which is the highest number of any player on this list.